Negative Review Management: protect your business rating
We remove fake or unfair reviews and build a positive review presence that conveys trust to your potential customers.
A single negative review can turn away 22% of customers. Three or more can cause the loss of almost half of them. Acting in time makes the difference between losing or winning business.
The media talks about our successes
More than 10 years protecting people and companies worldwide.
Reviews determine whether your business grows or stagnates
93% of consumers check reviews before making a purchase decision. A low score, negative comments or an accumulation of unfair criticism can destroy years of work in just a few days.
At Remove Group we analyse each case and apply the most effective strategy: removal request to the platform, challenge for fake content or building verified positive ratings.
We manage reviews on all key platforms
Each platform has its own policies, procedures and timescales. Our team knows the challenge and removal processes on all of them.
The most important review platform for local businesses. We manage challenges and removal requests with Google.
Europe's leading platform for company ratings. We challenge reviews that breach their editorial policies.
Key for hospitality, restaurants and tourism. We manage complaints and improve reputational presence in the sector.
Product reviews and seller ratings. We remove fake ratings and challenge incentivised or malicious reviews.
Mobile app ratings. We request removal of reviews that breach platform policies.
Current or former employee reviews. We manage the reputational impact in the area of employment and talent.
Popular in food and local services. We challenge fake ratings and develop strategies to improve presence.
Sector-specific platforms: health, legal, property, education. We adapt to the particularities of each niche.
We resolve any review problem
Every case is different. We identify the type of problem and apply the most appropriate procedure.
Ratings from people who have never been customers, created by competitors or bots to damage your reputation. Platforms have specific procedures for removing them.
Real but disproportionate or inaccurate criticism. Where applicable, we manage the moderation request to the platform.
Coordinated attacks in which multiple accounts post negative reviews in a short space of time. We identify them and manage mass removal.
Negative comments on employment or professional portals from current or former employees. We manage the reputational impact on talent acquisition.
An overall rating below 4 stars acts as a barrier to entry. We design strategies to improve the average ethically and consistently.
A profile with few reviews generates distrust. We implement processes to encourage your satisfied customers to leave their rating naturally.
Our review management process
We follow a structured protocol that guarantees maximum effectiveness in every case.
We analyse your profile on all relevant platforms, identify the volume and nature of the negative reviews, and assess the real impact on your visibility and conversion.
We define the optimum mix of actions: which reviews can be removed and which positive-building actions are most effective for your case.
We manage removal requests with each platform, arguing policy infringement. We follow the process through to resolution and escalate when necessary.
We implement ethical processes to encourage your satisfied customers to share their experience, improving the star average and volume of positive reviews in a sustained way.
Who do we manage reviews for?
Review management is critical in any sector where customer trust depends on online ratings.
Frequently asked questions about review management
Can a negative Google review be removed?
Yes, when it breaches Google's policies. This includes fake reviews, from people who have not been customers, with offensive content, spam, or posted by fake accounts. Not all negative reviews can be removed, but those that violate platform rules can.
How long does it take to remove a review?
It depends on the platform and the complexity of the case. Google usually responds in 1–4 weeks. Trustpilot in 7–14 days. In complex cases or those requiring escalation, the process can take longer. We maintain constant follow-up until resolution.
What happens if Google rejects the removal request?
There are escalation paths within Google and, in cases of defamation or personal data, legal paths are also available. We analyse each rejection and determine the best strategy to continue.
Is it legal to ask customers to leave positive reviews?
Yes, it is a common and permitted practice provided it is organic and does not involve direct financial incentives in exchange for the rating. We implement processes that comply with the policies of all platforms.
Does review management work for businesses with many negative ratings?
Yes. Even with a challenging starting position, a combined strategy of removal and positive building produces measurable results. The time and effort required depend on the volume and age of the problem.
How much does it cost to manage my business's reviews?
The cost depends on the number of platforms, the volume of reviews to manage and the scope of the service. We offer a personalised quote after the initial no-cost analysis.
Tell us your situation
We analyse your review profile and explain what we can do, at no cost and with no commitment.